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-- Chief Financial Police officer As well as simply to improve it, David, we're around an 80% share today with 4 SKUs in the market. It's around 3% to 4% of sector share. As well as we're having unavailable today. So we don't truly know what the capacity is yet. What we do recognize is that we're scaling up production actually swiftly.


So we understand that we can double, maybe triple that based upon need without threatening quality. So we're pressing it as much as we can. We've got really attractive rate explain on the market. And currently it's simply a circulation and also gratification game.-- President And incidentally, we're refrained, right? So we have even more drinks coming to market, as well as our technology team is working like all the time to recognize what is the following version, what is the next-generation of our drinks item to ensure that we continue to stay in advance?-- Canaccord Genuity-- Expert That's all very handy - business awning.


And has the government come back at all with potentially transforming the equivalence grams that remain in these beverages? Because I would certainly guess that you can't really begin marketing two or fours of these things up until that obtains changed.-- Ceo Yeah. Look, I think there is some assistance of it, particularly in the rural companies that offer the item.


-- Principal Financial Policeman We're working with it. Yeah.-- Canaccord Genuity-- Analyst Thanks. Your following inquiry comes from John Chu from Desjardins Funding Markets. Please proceed.-- Desjardins Capital Markets-- Expert Hi. Greetings. I simply desired to follow-up on the remark made earlier concerning internet profits progressively boosting in the Canadian Rec market with more store openings. So sort of believed it would certainly have been perhaps a bit extra accelerated development in the coming quarters and also just a lot more progressive. Can you comment on simply exactly how you might see all those variables coming into place in the next couple of quarters?-- Chief Financial Officer Yeah, John. So look, what we've been happily stunned by is shops continuing to open up also during a pandemic and our latest price quote is that by the end of calendar year, we can be in excess of 1,200 shops across Canada.

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As we call in our supply chain as well as continue to perform in terms of PO satisfaction, as we remain to do in regards to Marijuana 2.0 Going Here implementation, even more drinks, even more delicious chocolates, more vape out on the market. As we remain to finish off our worth offerings and also as we remain to enhance high quality throughout the board, we see a great deal of tailwind heading right into the next six to nine months.




And we know that there's possibly some services coming by the following 6 to 9 months. However in the meantime, this has been a respectable defensive play. Consumers are still investing on cannabis - canitlever canopy. And also with more stores coming, we assume that's mosting likely to proceed to open up the market.


So all indicators are excellent for Q2. And balance of the year is truly just mosting likely to be a function of those stores remaining to open. Your next inquiry comes from Doug Miehm from RBC Funding Markets. Please proceed.-- RBC Capital Markets-- Expert Thanks quite, and excellent morning.






Look, I'll take a stab at this. And David, you can leap in. So two things. On market share, we are seeing enhancements in market share. Quite typically I would state we struck a trough in the April, May timespan. And as we take a look at recent fads on share across the provinces that we can in fact calculate market share for, we do see an uptick across Canada in terms of Ontario, Quebec, Alberta, DC, as well as we're confident that that uptick is mosting likely to proceed for all the reasons I pointed out at the last concern.

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We have actually taken the actions of obtaining our supply chain in balance. As well as we understand that in the short run, that may impair our gross margin performance as we experience reduced usage degrees. And also we also understand some of our competitors are taking a different course which is still remaining see this to run at high use degrees, however generating perhaps three or four times their sales each quarter in their harvest which puts all that on their balance sheet, which's mosting likely to come back at some factor In regards to excess.




We understand that we've obtained ongoing opportunity to continue to enhance our margins. And also we think the top priority today is to maintain a balanced supply chain versus simply filling out centers to maintain our economic situations of range going. To ensure that's the path that we're taking. And once more, we remain to think that the following 6 to 9 months for this market are going to be really positive in regards hop over to these guys to store counts.


This wraps up the question-and-answer portion of the telephone call - balcony canopy. And also I would currently such as to turn it back to Mr. Klein for final statements.-- Ceo Yeah. Thank you once again for joining us. We eagerly anticipate sharing additional progression in the coming months. In the meantime, I really hope every one of you will attempt our impressive items, visit our Tokyo Smoke and also Tweed shops, explore our shopcanopy.com web site.